Nusjoh

Skills: Art direction, Branding, 3D Modelling, Visual Storytelling
Format: Experimental Branding (Posters, Labels, Logo, 3D objects)
33.1 x 46.8 inches
Year: 2022

For a child, fear of a ‘monster’ often took the shape of shadows, unfamiliar figures, and threats. Over time, those fears began to resemble less a danger—and more a mirror of unspoken emotions: curiosity, sensitivity, and inner unease.

This project explores what it might feel like to rebrand the idea of a monster—not as something to avoid, but as a character to understand.
It reimagines fear through a softer, more empathetic lens—inviting viewers to see the unfamiliar not as a threat, but as a possible reflection of themselves.