CAN WE DEGENTRIFY?
 
Skills: Graphic Design, Editorial & Print Design, Cultural Storytelling
Format: Publication
8.3 x 11.7 inches
Year: 2023
* Presented at: Sticky Fingers Publishing Fair, London (Feb 2024) 
https://www.newexhibitions.com/e/62768
https://stickyfingers.cargo.site/Publishing-Fair

How can we design to protect what matters—after it disappears?
This publication responds to the gentrification of Euljiro, a historically layered neighbourhood in Seoul, by focusing on how design can engage with the lasting effects of urban erasure.It began with the demolition of Eulji OB Bear—South Korea’s oldest pub and a registered heritage site. Its replacement by a corporate chain marked more than a physical loss;
it disrupted a space where memory, people, and belonging had formed over decades.
The project asks how design might support and protect what still matters. It proposes site-specific interventions, a community-supporting app design and participatory formats as ways to support local presence and continuity.